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Great brands are built on great teams, NOT logos.
Building Highly Connected Teams is Hard, Even in the Best Circumstances. But, If You Know SQUAT, it’s Easy.
Five simple secrets can shift your business from a group of employees to a tight-knit culture that lives and breathes your brand. Each one is time-proven, human-based, and culture-independent. Together, they build deep connections, draw out the best in any group, and create deeper bonds within teams, elevating your entire brand and business.
I discovered these principles leading teams at companies like Hallmark and put them to work in multicultural organizations around the globe while leading projects in the developing world. There, the only thing that kept teams together was their shared culture and vision. These five secrets drove consistent and measurable positive change everywhere. These same principles can revolutionize any team in any business, anywhere. It’s as simple as S.Q.U.A.T.
Build True Collaboration
Discover how to leverage all new levels of teamwork. Dusty HR manuals can help, but transformation comes from powerful stories you write together.
Find Missing Connectors
Teams are full of untapped and underutilized genius that can take your organization further than ever. Discover the questions you're missing.
Unleash Their Brilliance
Every team comes with hidden brilliance that yearns to be discovered. The members of your team each hold unexpected gifts for deeper bonds.
Create Powerful Habits
Small actions, prcticed consistently, can yield exponential change. They build unstoppable sports and business teams alike. What are yours?
Redefine Your Threat
The tried and true SWOT analysis helps to assess the threats you face. But what happens when you focus on the threat you pose to the competition?
I Do Know SQUAT
Can I confess something? I am a hardwired introvert. Building effective and inclusive teams was a huge challenge for me. I was desperate for some sort of framework to overcome my natural weakness in connecting across the table and across cultures. I couldn't find one so I made my own. This all comes from that struggle. If it works for me, it darn sure can work for you.
Hi, my name is Kevin Tracy, and I’ve worked with teams all over the world. I started with multi-million dollar design teams in corporate boardrooms and left to work with indigenous leaders in the developing world, from the Andes in Latin America to Central Asia and Sub-Saharan Africa.
I discovered a handful of principles that can bring diverse people together and consistently build stronger teams everywhere. Whether it’s building teams for clean water initiatives or major brand development projects, these five things can develop powerful teams all over the world. The SQUAT Framework is a powerful tool in the non-profit world where business incentives are often irrelevant, and culture is the only thing keeping people together. Just imagine what it can do to build your team—and your brand!
Wouldn’t it be nice to have a core framework of tools that unified instead of divided people in our increasingly estranged world?
What if those same principles created more authentic brands and led to marketing that genuinely connected with customers? That’s exactly what the SQUAT Framework does.
Here's the secret. Great brands are built on great teams. (Design and logos are just the part people see.)
Unified Teams Create Unstoppable Brands
The SQUAT Analysis and SQUAT Framework combine age-old principles of human connection with the latest human performance discoveries. When applied together, they create a unique and dynamic culture within your team. That’s just the start; the SQUAT Framework also builds compelling brands that resonate with customers across all channels.
Each letter corresponds to the SQUAT Framework’s core elements — Stories, Questions, the Unexpected, Actions, and Threats. Those may all sound familiar, and they should be; we’re simply using them in a completely new way. Here’s a quick look at how they work together.
The SQUAT Analysis is the First Step to a Powerful New Team (and Brand)
Start today with a Free Discovery Call to see how the SQUAT Analysis & Framework can change the chaos and disconnect of increasingly fractured work environments into a thriving culture that brings your team closer than ever before. Even more, learn how the SQUAT Framework will position your brand for exponential growth in the new marketplace. Choose the best time below, and schedule a Discovery Call today.
The SQUAT Framework Makes Building a Powerful Brand EASY
Your Stories Bring You to Life
Stories are one of the most powerful but underutilized tools for building team culture. They can do something no HR manual ever could, give your team and your business a living, breathing adventure and key role in something epic. Your story could come from your history as a business or a team. Or, it could simply be the story you want your business to embody. Find the story whose ending calls you to greater things, then live it out.
Discover how stories can transform your team and bring your brand to life.
“Why was Solomon recognized as the wisest man in the world? Because he knew more stories than anyone else.”
Alan Kay, vice president, Walt Disney Co.
Consistent Questioning Speeds Innovation
I’ve been on great teams where questions were encouraged and celebrated. I’ve also been on teams where questions were unfortunately viewed with suspicion or even taken as a challenge to the leader’s authority. Guess which teams consistently excelled? Persistent questions within development, SOPs, marketing, branding, delivery, and every step of your process will lead to dependable improvement across your whole organization.
Find the questions you and your team can start asking today.
“My investment of time, as an educator, in my judgment, is best served teaching people how to think about the world around them. Teach them how to pose a question. How to judge whether one thing is true versus the other.”
Neil deGrasse Tyson, Astrophysicist, Planetary Scientist, Author
Unexpected Gifts in Your Team = Engagement
There’s not much that’s more demoralizing than to be unknown in a group. Worse yet is to have talents or abilities that could be of value but are overlooked because they’re not in your job description. Every team has hidden talents and abilities just waiting to be recognized. Build their felt value by recognizing each for who they are, not just what they do. Find the hidden gems — innate skills not on their job description — to start building confidence and authority in your product or service. A team member who knows she’s valued and seen for more than her work will invest more in the community that invests in her.
Discover how to find the hidden gems in your team and elevate everyone (and your brand).
“If you want people to understand that you value their contributions and that they are important, the recognition and praise you provide must have meaning that is specific to each individual.”
Tom Rath, How Full Is Your Bucket?
Repeated Actions Build Momentum
There is tremendous power in simple easy to repeat actions consistently applied over time. They don't even need to be job specific. If you think of great golfers or batters, they all take a few highly consistent actions before they hit the ball. It primes them for powerful execution and compounding success. Recent bestsellers highlight habits as critical to long term success. Your team is no different, consistent actions over time are woven into the fabric of its culture building repeatable wins.
“Champions don’t do extraordinary things,” Tony Dungy would explain. “They do ordinary things, but they do them without thinking, too fast for the other team to react. They follow the habits they’ve learned.”
Charles Duhigg, The Power of Habit: Why We Do What We Do and How to Change
Your Competition Should Start to Lose Some Sleep
My old swimming coach always said, “It ain’t bragging if you can do it.” Traditional SWOT analysis looks at the threat “out there.” Turn that upside down; start to ask what threat you pose to the competition. There is a palpable shift in posture and confidence when team members believe they are the best at what they do. It’s not cocky, it’s confidence. Begin to look for areas where your team is innately great and honor it as a threat to the other guys.
Uncover the strengths and advantages in your team and ignite their confidence.
“Man often becomes what he believes himself to be. If I keep on saying to myself that I cannot do a certain thing, it is possible that I may end by really becoming incapable of doing it. On the contrary, if I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have it at the beginning.”
Mahatma Ghandi